Geronimo
A bold rebrand for a children's occupational therapy practice, delivering a new visual identity plus a custom illustration pattern designed to bring warmth, energy, and personality to their Yarraville site.
The brief
The brief was to rebrand Geronimo's visual identity to feel more modern and timeless, while still reflecting the vibrant, playful spirit of their work. As a team of occupational therapists for children, they wanted their spaces to feel welcoming, energetic, and engaging.
I created a bold new identity along with a custom illustration pattern to bring warmth and personality to their Yarraville site.
What I delivered
I delivered a refreshed brand identity in close collaboration with the founder, ensuring the final direction aligned with his vision. From there, I developed a playful, custom pattern in my signature style that captured the energy and warmth the brand was aiming for.
I led the project end-to-end, from concept development through to finished artwork, and managed large-scale print production and on-site installation in coordination with the print team.
