Career
Experience
10 years across product design, UX, brand and illustration, from freelance through to product-led growth.
Work history
UX Designer
WORK180
Current
Dec 2022 – Present
Led end-to-end design of new product features from discovery through to launch
Created user flows, wireframes, prototypes, and high-fidelity UI aligned to a scalable design system
Partnered closely with Product Managers and Engineers to define requirements, scope, and priorities
Conducted user research using qualitative and quantitative methods (Hotjar, usability testing, product audits)
Iterated quickly based on feedback, balancing user needs, technical constraints, and business goals
Facilitated workshops and design critiques to align stakeholders and uncover user problems
Built and evolved the design system to improve consistency and scalability across the platform
Additional responsibility
Product-Led Growth (PLG) Leadership
Owned and led a cross-functional PLG working group focused on improving activation, engagement, and retention
Identified growth opportunities through user behaviour analysis and product data
Rapidly prototyped and tested ideas to validate solutions before development
Collaborated across product, marketing, and customer success to align on growth strategies
Helped embed a culture of experimentation and data-informed decision making across the team
Product Design
UX Research
UI Design
Design Systems
PLG
Figma
Hotjar
Graphic Designer
WORK180
Mar 2021 – Dec 2022
Delivered website redesign and new page creation improving user experience and engagement
Designed reports, marketing assets, illustrations, and digital campaigns across the business
Worked across marketing and product teams, building a foundational understanding of user needs
Ensured the business maintained consistent brand guidelines across all touchpoints
Visual Design
Brand
Web Design
Digital Campaigns
Illustration
Figma
Adobe Suite
Digital Graphic Designer & Marketing Coordinator
The Production House Events
Aug 2017 – Mar 2021
Management and creation of EDM campaigns, website builds, and social media plans
Designed event logos and marketing materials including delegate handbooks, prospectuses, signage, digital signage, exhibition graphics, media walls, certificates, lanyards, and menus
Managed stakeholder relationships and delivered high-quality creative under tight timelines
Mentored interns, providing guidance on design processes and professional practice
Graphic Design
EDM Campaigns
Web Management
Social Media
Stakeholder Management
Mentoring
Adobe Suite
Certificates & Learning
Product Designer Sprint with AI Workflows
Google UX Design Professional Certificate
Ultimate Figma Masterclass
Bachelor of Communication Design