Career

Experience

10 years across product design, UX, brand and illustration, from freelance through to product-led growth.

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Work history

Product Designer
Jan 2026 – Present
UX Designer
Dec 2022 – Jan 2026
WORK180 Current
Led end-to-end design of new product features from discovery through to launch
Created user flows, wireframes, prototypes, and high-fidelity UI aligned to a scalable design system
Partnered closely with Product Managers and Engineers to define requirements, scope, and priorities
Conducted user research using qualitative and quantitative methods (Hotjar, usability testing, product audits)
Iterated quickly based on feedback, balancing user needs, technical constraints, and business goals
Facilitated workshops and design critiques to align stakeholders and uncover user problems
Built and evolved the design system to improve consistency and scalability across the platform
Additional responsibility
Product-Led Growth (PLG) Leadership
Owned and led a cross-functional PLG working group focused on improving activation, engagement, and retention
Identified growth opportunities through user behaviour analysis and product data
Rapidly prototyped and tested ideas to validate solutions before development
Collaborated across product, marketing, and customer success to align on growth strategies
Helped embed a culture of experimentation and data-informed decision making across the team
Product Design UX Research UI Design Design Systems PLG Figma Hotjar
Graphic Designer
WORK180
Mar 2021 – Dec 2022
Delivered website redesign and new page creation improving user experience and engagement
Designed reports, marketing assets, illustrations, and digital campaigns across the business
Worked across marketing and product teams, building a foundational understanding of user needs
Ensured the business maintained consistent brand guidelines across all touchpoints
Visual Design Brand Web Design Digital Campaigns Illustration Figma Adobe Suite
Digital Graphic Designer & Marketing Coordinator
The Production House Events
Aug 2017 – Mar 2021
Management and creation of EDM campaigns, website builds, and social media plans
Designed event logos and marketing materials including delegate handbooks, prospectuses, signage, digital signage, exhibition graphics, media walls, certificates, lanyards, and menus
Managed stakeholder relationships and delivered high-quality creative under tight timelines
Mentored interns, providing guidance on design processes and professional practice
Graphic Design EDM Campaigns Web Management Social Media Stakeholder Management Mentoring Adobe Suite

Certificates & Learning

Yummy Labs · 2026
Product Designer Sprint with AI Workflows
★ Top AI Design Sprinter
Coursera · 2023
Google UX Design Professional Certificate
Designership · 2023
Ultimate Figma Masterclass
Otago Polytechnic · 2013 – 2015
Bachelor of Communication Design

Skills

Design & Process
UX & UI Design Product Design (End-to-End) User Research & Usability Testing Interaction Design Information Architecture Wireframing & Prototyping Design Systems Stakeholder Management PLG & Experimentation Cross-functional Collaboration
Tools
Figma FigJam Hotjar Jira Confluence Storybook Adobe Suite Canva Claude AI Claude Code GitHub Vercel
Quick Interview
Common questions recruiters ask.
Click any to see my answers instantly.

I'm a product designer with 10 years across freelance, in-house, and startup environments. My background spans product strategy, UX research, UI design, branding, and illustration so I can carry an idea from a whiteboard conversation all the way to a shipped, on-brand interface.

I'm currently a Product Designer at WORK180 in Melbourne, working end-to-end on the employer-facing platform from discovery and research through to delivery and iteration.

Because I don't just design screens I think about outcomes. I started in visual and brand design, which means I care deeply about craft and polish. I grew into UX and product, which means I care about whether it actually works for people and moves the business.

I'm also fluent with AI-enabled workflows and front-end enough to communicate precisely with engineers. I move fast without dropping quality, and I thrive in teams where design and engineering are genuinely collaborative.

Discovery first I want to understand the problem, the users, and the constraints before I sketch a single screen. That means research, stakeholder conversations, and auditing what already exists.

Then I move fast in low-fidelity: flows, rough wireframes, quick prototypes for testing. High-fidelity comes after we've validated the approach, not before. And I stay involved post-launch data and user feedback inform the next iteration.

As a partner, not a handoff machine. I try to involve engineers early ideally in problem framing so they're invested in the solution, not just implementing a spec.

I'm comfortable reviewing implementations for design fidelity and adjusting specs when engineering constraints make something impractical. I'd rather ship something slightly simpler and well-built than something pixel-perfect and brittle.

The challenge
We identified an opportunity to help young people find the right apprenticeship path with full transparency, while giving employers a way to manage applications on the other side. The tricky part was that it's a two-sided product with very different user needs, and we jumped straight into it as an experiment with almost no runway. I had a week to show a working prototype to a potential client, starting from scratch.

What I did
I ran discovery and scoped the project myself, mapping out both sides of the experience simultaneously. I had to make fast, pragmatic calls about what to explore and what to park, and built the prototype end-to-end to get something tangible in front of stakeholders quickly.

How it evolved
The whole process has been learning while building, taking feedback from research and changing direction based on what we found rather than following a fixed plan. That's been the real design challenge: staying structured enough to make progress while staying loose enough to respond to what we learn.

Where it landed
We're currently in validation with some strong early signals. It hasn't shipped yet but the process itself validated a lot of our assumptions about what both sides of the market actually need.

Range, and where I sit between disciplines. I started in visual and brand design, so I have a strong eye for typography, layout, and polish but I grew into UX, design systems, and front-end, so I can carry an idea from a stakeholder conversation all the way to a built, accessible, on-brand interface.

That blend matters for work that lives between marketing, communications, and product. I'm also a systems thinker who still sweats the pixels.