WORK180 Onboarding Redesign: driving a 550%+ increase in monthly employer follows

Users were only prompted to sign up at high-intent moments, meaning most never discovered the value of following employers. This limited personalisation and repeat engagement.

I redesigned the onboarding journey to introduce account creation earlier, surface employer value upfront, and guide users to relevant employers through personalised recommendations.

Outcome: Employer follows grew from 323 → 2,126 per month, with unique new follows up from 78 → 221, exceeding the 20% MoM growth target.

NeoTaste Social Layer: designing a social trust framework to drive intentional discovery over discounts

NeoTaste is a live restaurant discovery and deals app. I was tasked with turning a purely transactional experience into a social layer that helps people choose a restaurant because they want to go, not just because it's discounted.

I designed a Friends and Foodies filter that surfaces trust signals exactly where the decision happens: on the map and the restaurant detail page. It uses a signal hierarchy of friend proof, foodie proof, and community proof.

WORK180 Employer Portal: reducing launch time by 92% through self-service design

The existing portal couldn't support a new DEI assessment model or self-service needs, leaving employers dependent on Account Managers to manage profiles, complete assessments, and track progress.

I designed a scalable self-service portal with simplified workflows, structured step-by-step interactions, and clear progress tracking. Validated through usability testing and workshops with employers and stakeholders.

Outcome: Employer profile launch time dropped from 180 → 14 days, enabling a fully self-service experience and significantly reducing Account Manager overhead.